Welling Ear
Wax Clinic

Welling ear wax clinic home page wordpress website, built by Beknowin

About the client

The Welling Ear Wax Clinic provides ear wax removal by micro-suction, to the residents of Welling, Kent and surrounding areas.

The service has been available since 2016 and is expanding at a fast rate.

 

The Brief

A website was required as a business generation tool to increase the number of online appointments made for ear wax microsuction appointments.

The client did not have an existing dedicated website for the ear wax removal business but had already embarked on significant spend and effort on social media and advertising which was successfully driving footfall to the clinic. 

The customer wanted a professional website to enable customers to book advance appointments and to build upon the paid SEO efforts already actioned, maximising all appointment slots.

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After researching other similar service providers, we discovered that many competitor websites were often out dated or poorly designed and few offered the ability to book online. 

The website was designed to be professional yet welcoming. The majority of images were provided by the client. Seeing the procedure, the environment and the clinician helps the end user to know what to expect and helps with the conversion rate for the website. The site has clear call-to-actions (CTA) to provide the customer with every opportunity to book an appointment.  An integrated Appointment booking system is used with full management capability in the back end for Administrator access and management.

Good SEO practise has been built-in throughout page and post content, to focus on reaching the target market.  

Google Analytics has been incorporated to understand how customers are using the website to book appointments. A blog (provided by a 3rd party SEO company) has also been introduced to ensure fresh content on the site and to incorporate location based keywords and promotion.

Google reviews are pulled through the site to demonstrate the quality of service and build customer confidence in the service offered.  The Instagram feed is also incorporated to pull together all relevant social media platforms and keep content current.

Results

*Information based on an incognito google search but will be based on some location data.

Features

Contact

Quick and easy to book appointments online.  All routes-to-book tracked with Google Analytics tools to understand the preferred route.

Reviews

Google reviews pulled through from source to keep site fresh with customer reviews

Tracking

SEO specific pages for targeting specific locations with services

SEO

Well written content, sound technical structure and use of FAQs to support better SEO

Blogs

Blog creation to keep content new and relevant to services offered. This enables further SEO. (provided by 3rd party service)

Devices
Fully responsive on desktop, tablet and mobile devices.

Features

Contact

Quick and easy to book appointments online.  All routes-to-book tracked with Google Analytics tools to understand the preferred route.

Reviews

Google reviews pulled through from source to keep site fresh with customer reviews

Tracking

SEO specific pages for targeting specific locations with services

SEO

Well written content, sound technical structure and use of FAQs to support better SEO

Blogs

Blog creation to keep content new and relevant to services offered. This enables further SEO. (provided by 3rd party service)

Devices
Fully responsive on desktop, tablet and mobile devices.

Responsive Design

Welling ear wax clinic wordpress website displayed on mobile, built by Beknowin
Welling Ear Wax Clinic wordpress website displayed on desktop, built by Beknowin
Welling Ear Wax Clinic wordpress website displayed on tablet, built by Beknowin

Full End to End Service

Domain

Source, procurement, set up & management

Hosting

Set up, management and
configuration

Design

Full design and
development

Content

Content research and
creation

SEO

3rd party tools integration
& on-page SEO

Maintenance

Site updates and
improvements